We took the Chevrolet Silverado ZR2 to the Liwa desert in collaboration with ArabGT, where towering dunes and deep sand push every vehicle to its limits. Built for serious off road performance, the ZR2 climbed and carved through the dunes with confidence and control. With its aggressive stance and off road engineering, it handled the demanding terrain with ease. This project captures the scale of Liwa’s landscape and the power required to take on the desert.

The Dubai Autodrome and Kartdrome are where motorsport comes to life. Through ongoing monthly content creation, we capture the energy of the track, from high speed racing moments to the passion of drivers and fans who bring the circuit to life. From engines warming up in the pits to cars pushing through corners, every moment tells a story of speed and competition. This project captures the adrenaline, precision, and community that define motorsport culture.

We took the 212 on a road trip across the UAE, leaving the city behind and heading toward open highways and desert landscapes. Built for both comfort and capability, the drive revealed how easily it handles long distances and changing terrain. From smooth highways to quiet desert roads, the journey became as important as the destination itself. This project captures the freedom of the open road and the spirit of exploring without limits.

We took the entire GMC fleet to the Liwa desert, including the Canyon AT4X, Hummer EV, Sierra AT4X, and Yukon AT4X. Liwa’s towering dunes and deep sand demand real off road capability, and each vehicle proved its strength in one of the most challenging landscapes in the UAE. From powerful dune climbs to controlled descents across endless sand, the fleet moved with confidence and precision. This project captures the scale of the Liwa desert and the capability of GMC’s AT4X lineup built for serious off road exploration.

Given just one day with the McLaren 750S, we wasted no time heading to Jebel Jais. Along the way, a chance encounter with goats on the road sparked the concept behind the shoot. The narrative took flight from there — “If you want to identify as a goat, go ahead. But if you want to be a plane... here’s the McLaren 750S.” This project is a high-speed visual metaphor, capturing the car’s surreal speed and the feeling of flight rather than drive.

The RS7 demanded a setting that matched its intensity, so we took it deep into the Madha mountains. Far from the limits of city streets. From the moment it hit 3000 RPMs, the transformation was electric. The RS7 growled with intent, delivering raw power and precision through every curve. This project captures the intensity of a machine built not just for speed, but for pure, immersive adrenaline.

We’ve driven fast cars before. But Ferrari? Ferrari shook us. We were given the car for three days but ended up returning it in just a few hours. No wild edits, no extra drama because it doesn’t need it. The car speaks for itself. Just the name is enough.

This is the one that made us fall in love with cars again. We shot it on Jabal Jais with that deep blue paint glistening against the mountains during sunset. But we wanted more we planned every detail down to the timing of the crescent moon. And we got it. That final shot of the Lotus under the moonlight was unreal. A perfect blend of nature and machine.

Over three days with the AMG, we set out to create a visual story that matched its power and elegance. From the rugged mountain roads of Madha to the open desert landscapes of Maleha, each location was chosen to amplify the car’s character. Cloudy skies rolled in at just the right moment, highlighting the AMG’s sculpted lines and elegant form. This project captures our focus on cinematic storytelling and high-performance design.

We took the Nissan Patrol to Pink Rock, Sharjah a place that demands real off-road capability. From the first climb, it proved why it’s called the king of the desert. With unmatched control and power, it moved through the dunes like it belonged there. But the Patrol isn’t just about performance, it’s about the full experience. With space for your majlis setup, firewood, food, and everything else, it turns the desert into home. This project captures the spirit of adventure and the comfort of taking it all with you.

Lexus invited us to experience the Overtrail edition, and we took it straight into the heart of Sharjah’s desert. But this wasn’t just a showcase, we pushed it to its limits. From dune climbs to full-send descents, it handled everything with effortless confidence. Built like a tank, refined like a luxury car, and capable beyond expectation, the Overtrail delivered one of the wildest and most impressive drives we’ve had. This project captures that perfect balance of strength and sophistication.